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Positioning and Branding
To develop a positioning we begin with substantiated market and
consumer analysis and combine their results with our knowledge
provided by trend-, future-, and lifestyle-research.
Our TMC Innovation-Tools offer fresh and creative input for
the generation of ideas.
The combination of analysis and idea generation provides
the basis for positioning-concepts which are
future-compliant and differentiating.
Our “Strategy- and Concept-Boards” illustrate the concepts
verbally and visually. Thus, they can be presented to the client’s
management board or tested with consumers.
Within this process, we develop
product design and branding.
| The result is the real, tangible product. |
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